By Ye Wang, Ting Wu (auth.), Bing Xu (eds.)
The major aim of the ICITMS 2012 is to supply a platform for researchers, engineers, teachers and commercial execs from world wide to give their examine effects and improvement actions in details know-how and administration technological know-how. This convention presents possibilities for the delegates to switch new rules and alertness stories nose to nose, to set up enterprise or examine kin and to discover international companions for destiny collaboration.
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I am confident that I can master the skills of using micro-blog. I am able to upload photos and video by micro-blog. In short, I am confident that I can flexibly use micro-blog. It has been confirmed by a large number of literatures that attitude can effectively explain the adoption intention as an intermediate variable, especially based on the TRA and TPA model (Van der Heijden 2004; Moon and Kim 2001; Venkatesh et al. 2002; Chan and Lu 2004). Zhu et al. (2010) pointed out that when people using the information technology voluntarily, they might judge the intention of using by attitude; when using the information technology coercively, they probably decided their intention of using by considering the organizational standards though it is under their individual control (Zhu et al.
The hypothesis model is confirmed in which include seven latent variables: Micro-blog’s Self-efficacy (MS), Functional Value (FV), Social Value (SV), Emotional Value (EV), Perceived Value (PV), Attitude (AT) and Intention (AI). The results indicate that the model has a higher explanation (64%) for adoption intention of micro-blog than pure value adoption model (VAM) or other models. It cannot be ignored that the influence of self-efficacy on consumer’s attitude. Keywords Micro-blog • User acceptance • SVAM • Self-efficacy 1 Introduction Micro-blog is an emerging mobile Internet service mainly provided by Sina in China, which is also regarded as a modified Twitter.
2 Consumer’s Satisfaction, Trust and Loyalty to Market C2C marketplace provides support service for buyers and sellers during transaction, and its ability and credibility are very important factors for its success. Marketplace can enhance its credibility through multiple channels and provide useful information 34 L. Liao and J. Zhong for transaction. According to relational exchange theory, the consumer’s previous trust directly affects its satisfaction perception (Sirdeshmukh et al. 2002). Therefore, the cumulative perceived trust will influence the perceived satisfaction, reduce anxiety, and reduce transaction risks and uncertainties (Gwinner et al.
2012 International Conference on Information Technology and Management Science(ICITMS 2012) Proceedings by Ye Wang, Ting Wu (auth.), Bing Xu (eds.)